A shoe made from Ocean Plastic ? Does that sound weird to you ?
It is now reality. Exactly one year ago we have taken Adidas to the Maldives to introduce a new concept of making shoes and at the same time cleaning up the mess all of us (humans) have created.
Now, 12 months later its all reality. Adidas is releasing the first 1 Million Shoes made from Plastic bottles from the beautiful islands in the middle of the Indian Ocean.
The Parley Strategy "AIR" - Avoid : Intercept : Redesign has been put into Action, and it is only the start.
Ocean School - consist of different activities including Scuba Diving, Snorkelling, Surfing, SUP, School Projects, Beach Cleanups, Workshops and Ambassador Parley Talks.
It is such an honour not only creating the vision for this project, but also to be an Ocean Ambassador alongside with Emily Penn, Kahi Pacarro and Iain Kerr.
This year was a huge success and we can't wait to see what other changes Adidas can make. Millions of Plastic bottles have already been taking away from ocean pollution and landfill, making the Maldives more beautiful, our oceans cleaner, and giving us a product with an inspirational Message! Its time to change - NOW!